Entries by victoriawieck

Reinventing Your Brand, Strategy, And Business Model Through The Power Persona Project With Rocky Buckley

  How can you maintain a thriving business? Sometimes, you can’t just stick to what you’ve been doing when it’s not working anymore. You have to recognize that it needs fundamental changes. For more than 20 years, Rocky Buckley has been helping publishing companies in creating and selling products through books, courses, training by working with […]

Incentive-Based Marketing: How To Use Value-Add Incentives To Grow Your Business With Marco Torres

  If you want to increase revenue in your business, incentives are the recommended approach rather than providing discounts. What is the reason behind this? Join Victoria Wieck as she sits down with Marco Torres to talk about the difference between incentives and discounts. Marco is the Co-founder of MarketingBoost. He has helped thousands of […]

Amplify Your Brand With PodMatch With Alex Sanfilippo

Your brand is the epitome of your business. It is what makes you unique and what attracts people to your product. So, what can you do to attract people? How do you amplify your brand? Victoria Wieck discusses this and more with the founder of PodMatch, Alex Sanfilippo. Alex discusses his early forays into entrepreneurship, […]

Using Corporate Storytelling To Attract Investors With Donna Griffit

  Storytelling is all about answering your audience’s biggest questions and dilemmas. Corporate storytelling makes you more relatable to customers and investors. In fact, you won’t be remembered for your business model; you’ll be remembered for your story. Discover the ins and outs of storytelling with your host Victoria Wieck and her guest Donna Griffit. […]

Conflict-Free Diamonds

  Behind the glimmering beauty of diamonds is the uncomfortable truth of what it truly takes to produce just a single piece of this stone. Victoria Wieck unveils the curtain about conflict-free diamonds, explaining how one piece of paper cannot guarantee that its production has no legal issues. She discusses how child labor, smuggling, civil […]